To Begin at the Beginning

Is there anything worse than a business book with 'story' in the title that doesn't have any stories in it?

Well, probably one with TOO MANY stories in it.

We've gone for the Goldilocks approach in The DNA of Engagement®.

Not too many. Not too few. But just right.

And we open the whole thing with a story about how the book came about.

If you want to have a sneak peek please do download Chapter One.