The DNA of Engagement
The DNA of Engagement® is more than a book.
It is the coaching partner that will sit by your side as you seek to build trust, drive engagement and influence change in the moments that matter.
Get your copy on Amazon now and experience the exact process that
The Story Spotters created for the leaders in a UK FTSE100 company.
Leslie Ehm - WSJ & USA Today best selling author of Swagger
Praise for The DNA of Engagement
This book is a great summary of everything David and Sarah Jane know about crafting compelling communications. Having tested out the DNA of Engagement with my teams at Aviva, I’ve seen the results it can deliver. Most of all it’s a practical, thought provoking and enjoyable read. And short - a definite bonus for business books!
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I have used David and Sarah Jane’s lessons in storytelling and leadership in the Navy SEAL Teams, a truly tough leadership environment where special men demand a special kind of leadership. It is through the application of what you are about to read that I have been successful in the fast-pace and high demands of that world. The DNA of Engagement is not another regurgitation of the same old leadership lessons. It is THE quintessential compass to guide your leadership approach and bring out the best in your people. Follow this fresh and insightful prescription for building trusted engagement and your pursuit of inspiring others to change will become a reality. It works. Period.
Why we wrote
The DNA of Engagement
The world is full of great ideas.
But too many great ideas struggle to get off the ground or simply wither and die.
And all because they don’t have the communication strength and structure to develop, grow, adapt and reproduce in an increasingly busy and noisy world.
We wrote The DNA of Engagement so that you can make sure your great ideas not only avoid the threat of extinction but thrive in the communication jungle.
Think of it as ‘survival of the fittest’.
Robert Dietrich
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CEO Europe, Hiscox.
Mark Bowden
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Best-selling author of Truth and Lies and co-host of the weekly YouTube sensation The Behavior Panel.
Who we wrote it for
The short answer is leaders. The shorter answer is … YOU.
Because we believe that all of us have leadership responsibilities at every stage of our lives.
You may be leading a business. You may be leading a team. You may be leading the thoughts in a meeting, a client to make a decision, or a new joiner on their first day.
You may even be leading an interviewer on the journey to employ you, or the discussion where your family will decide where to go on holiday.
Whatever leadership category you fall into you will be holding the ladder up which others will climb.
The DNA of Engagement® will help you do it with confidence.
Inside you’ll discover
What People are Saying
CTO loveholidays and formerly uSwitch.com
As someone who’s scaled two businesses I rely on logic, data and explanation. But this book opened my eyes to the power of storytelling when you want to scale at pace.
Global Communication Designer IBM
From treading the boards to teaching in boardrooms these two really know how to bring logic and emotion to the theatre of business.
creator of the ABT Narrative Template and best-selling author of The Narrative Gym series.
Before this book even went to print my group had taken to using David and Sarah Jane's brilliant DNA formulation of Dream, Nightmare, Action!
Climate Comedy Supercharger and host of The Comedian’s Comedian Podcast
Brilliant advice that I’m planning to pretend I thought of first.
Award-winning author of The First Minute: How to start conversations that get results.
If you want to stand out at work, use the methods in this book. It’s like being in the room with the voices, passion and expertise of David and Sarah Jane.
International Partner, Head of Sales Enablement, EMEA, Cushman & Wakefield.
David and Sarah-Jane bring such insight to the inner workings of the corporate environment. I believe that The DNA of Engagement will change the way businesses approach winning work and changing cultures.
Managing Partner PwC Ireland
The DNA of Engagement reflects the tremendous substance that The Story Spotters bring to everything they do with us. It’s a must-read I will come back to time and again.
CEO AXA Commercial
I will definitely be buying copies for all of my team, as well as knowing I will go back to it time after time to remind myself of the really pragmatic advice, hints and tips you have provided.
Non-executive director Barclays Bank UK PLC, Chair of Audit & Risk Assurance Committee Royal College of Music, Board of Trustees University of London.
Dogs sniff each other, monkeys groom each other, humans tell stories. Read this book and learn how to be an effective human.
Award-winning author of Let’s Talk About Loneliness
This is a gift from storytelling veterans that will weave its magic for you in and out of the boardroom.
CEO MAPP
Whenever I’m feeling stuck this book unlocks my thinking in an incredible way. It may well be the only communications approach that any businessperson will ever need. Genius!
Group Deputy CEO Specialist Risk Group
As a manager, I quoted David and Sarah Jane. As a leader I emulated them. And now, as a business founder, I advocate for them. You will too.
Speechwriter and best-selling author of CONNECT! How to inspire, influence and energise anyone, anywhere, anytime.
David and Sarah Jane are always full of energy, ideas and great advice. So is this book. Buy it and be delighted.
Chair of The Board of Directors, Reinsurance Group of America, Incorporated
No one cares how much you know, until they know how much you care,’ said Teddy Roosevelt. David and Sarah Jane have masterfully shown how to evidence that care. A delightful read.
Group Deputy CEO Specialist Risk Group
As a manager, I quoted David and Sarah Jane. As a leader I emulated them. And now, as a business founder, I advocate for them. You will too.
Managing Partner PwC Ireland
The DNA of Engagement reflects the tremendous substance that The Story Spotters bring to everything they do with us. It’s a must-read I will come back to time and again.
Award-winning author of Let’s Talk About Loneliness
This is a gift from storytelling veterans that will weave its magic for you in and out of the boardroom.
Non-executive director Barclays Bank UK PLC, Chair of Audit & Risk Assurance Committee Royal College of Music, Board of Trustees University of London.
Dogs sniff each other, monkeys groom each other, humans tell stories. Read this book and learn how to be an effective human.
CEO AXA Commercial
I will definitely be buying copies for all of my team, as well as knowing I will go back to it time after time to remind myself of the really pragmatic advice, hints and tips you have provided.
creator of the ABT Narrative Template and best-selling author of The Narrative Gym series.
Before this book even went to print my group had taken to using David and Sarah Jane's brilliant DNA formulation of Dream, Nightmare, Action!
Global Communication Designer IBM
From treading the boards to teaching in boardrooms these two really know how to bring logic and emotion to the theatre of business.
Climate Comedy Supercharger and host of The Comedian’s Comedian Podcast
Brilliant advice that I’m planning to pretend I thought of first.
CEO MAPP
Whenever I’m feeling stuck this book unlocks my thinking in an incredible way. It may well be the only communications approach that any businessperson will ever need. Genius!
CTO loveholidays and formerly uSwitch.com
As someone who’s scaled two businesses I rely on logic, data and explanation. But this book opened my eyes to the power of storytelling when you want to scale at pace.
Speechwriter and best-selling author of CONNECT! How to inspire, influence and energise anyone, anywhere, anytime.
David and Sarah Jane are always full of energy, ideas and great advice. So is this book. Buy it and be delighted.
Chair of The Board of Directors, Reinsurance Group of America, Incorporated
No one cares how much you know, until they know how much you care,’ said Teddy Roosevelt. David and Sarah Jane have masterfully shown how to evidence that care. A delightful read.
International Partner, Head of Sales Enablement, EMEA, Cushman & Wakefield.
David and Sarah-Jane bring such insight to the inner workings of the corporate environment. I believe that The DNA of Engagement will change the way businesses approach winning work and changing cultures.
Award-winning author of The First Minute: How to start conversations that get results.
If you want to stand out at work, use the methods in this book. It’s like being in the room with the voices, passion and expertise of David and Sarah Jane.
Fancy a sneak peek?
Leanne Hughes
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Author of The 2-Hour Workshop Blueprint and host of the First Time Facilitator podcast
Be part of the story
Pick up your copy on Amazon … then come back and download the free bonuses that will help you win the DNA game.
Buy your copy
Lee Anderson
-
Group Deputy CEO Specialist Risk Group
Meet the Story Spotters
Hello. We’re Sarah Jane McKechnie and David Pullan, founders of The Story Spotters.
Many years ago, the two of us met in a rehearsal room and decided that this was the person who was going to get us through the six-month tour that lay ahead.
I don’t think either of us expected the extraordinary journey that lay ahead.
And now we apply the science, art and craft of story to the communications challenges that our clients face in the public and private sector in industries such as professional and financial services, engineering, pharmaceutical, retail, hospitality and tech.
Learn more about The Story Spotters